How would you explain one of Porter's Five Forces for the BooHoo Group?

https://www.boohooplc.com/group

OUR BUSINESS

Founded in the heart of Manchester's historic textile district in 2006 by Mahmud Kamani and Carol Kane as boohoo, the group today is home to a portfolio of innovative fashion brands targeting style and quality conscious consumers with up-to-date and inspirational fashion. What started as one brand, growing extensively in the UK and Internationally, is today a platform of multiple brands servicing customers globally, generating sales in excess of 1bn.

We want to operate a business that is fair to all and kind to the environment and we are working hard to live up to these big ambitions. We know that there is a lot to fix in the fashion industry and we are keen, willing and actively taking part in finding and implementing solutions.

See our sustainability section to read more about what we are doing

1,745m

Revenue

41%

up on 2020

39%

UK growth

44%

international growth

Our Vision & Strategy

Our vision is to lead the fashion e-commerce market globally, in a way that delivers for our customers, people, suppliers and stakeholders. Having started with just a handful of staff in 2006, today, we operate sevenbrands, (boohoo, boohooMAN, PrettyLittleThing, Nasty Gal, MissPap, Karen Millen and coast) serving fashion conscious customers across the world. Whilst lots has changed as we have grown and expanded internationally, our brands operate with the same principles today as they werewhen it was just boohoo: through a test and repeat model that brings the latest trends and fashion inspiration in a matter of weeks to our customers.

Our Vision & Strategy

Board of Directors

The Directors are committed to ensuring high standards of governance for the company. The company has adopted the 2018 Quoted Companies Alliance Corporate Governance Code. The board believes that the QCA Code provides the most appropriate framework of governance arrangements for boohoo group for a public company of boohoo's size and complexity. The following link sets-out in detail boohoo's current corporate governance statement and approach to its compliance of the QCA Code: https://www.boohooplc.com/investors/aim-admission-documents.

Our Board

Supporting our communities and good causes

At boohoo we believe in giving back to the communities and countries where we do business, because we know that for our business to thrive the countries and communities where we do business need to thrive too.

From being the headline sponsor of Manchester Pride, to supporting the Cities homeless, to cash donations to support those tackling the wild fires in Australia, we've been doing what we can where we can to support the amazing and tireless work of volunteers and charity workers across the globe.