Question
How would you explain the importance of marketing and marketing orientation for the overall company performance and success? Please use the appropriate terminology and define
How would you explain the importance of marketing and marketing orientation for the overall company performance and success? Please use the appropriate terminology and define the terms that you use.
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
