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How would you market this telehealth program to the residents of this retirement community given that they will be charged an increase in their monthly

How would you market this telehealth program to the residents of this retirement community given that they will be charged an increase in their monthly rent and they are on a fixed monthly income?

https://www.leadingage.org/sites/default/files/Northfield_Retirement_Community_Case_Study_1.pdf?_ga=2.129411524.938269408.1645102776-1910410850.1645102776

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