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The competition within intermodal transportation is very similar to the retail or manufacturer's point of view. It's to make money. Business owners need to do everything in their power to provide the necessary asset or products to satisfy their customer's supply and demands. Meeting that positive customer satisfaction is essential to a business owner. This is why the competition within intermodal transportation is similar to retail or manufacturer'. From the customer's perspective, they are looking for the most efficient, reliable, fastest, and cheapest way to deliver their goods. This ensures that they are also saving money while contracting or utilizing intermodal transportation from other private companies.

According to a source, bi-modal and non-asset are the two types of intermodal transportation companies, also known as intermodal marketing companies or IMCs (LaGore, 2020). The difference between the two is the owner of the containers. The bi-modal IMC owns the containers used for their shippers, while the non-asset providers tap into the containers owned by the railroad companies and other private box owners. The bi-modal providers usually hold a large majority of their containers, while the non-asset relies on other providers to complete their services. When choosing an IMC, some of the considerations are certifications, subject matter experts, dedicated operational support, technology, quality of service, and IMC's customer base. These considerations are essential to the overall accomplishments and the delivery of products to their destination.