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How would you target and position a new or existing product? Objectives Targeting strategiespositioning process and position statement Outline the bases for segmentation and the

How would you target and position a new or existing product?

Objectives

Targeting strategiespositioning process and position statement
Outline the bases for segmentation and the indicators of good segmentation.
Explain the concept of product positioning and how a positioning strategy can be communicated.

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