How you will direct people (potential clients) to your website? A website is useless if no-one knows it is there! Will you use a targeted social media campaign? (utilizing social platforms such as Facebook, Twitter, LinkedIn, Flickr, YouTube etc.) On the other hand, will you use more traditional marketing techniques? (newspaper advertisements, pamphlets, stickers, t-shirts, street advertising, sports advertising branded merchandise etc.) Provide some evidence on why you would do any of these things (i.e. link it into you target audience information, business environment and your underlying business and website goals). Something to think about for this section, would you consider search engine optimization (working on ways to increase your business's visibility on the first page of different search engines) a marketing technique? If you would, how do you plan on achieving this? Develop at least four (4) branded merchandise items and ensure they are available for purchase on your website. What items can be used for promotion of your company? Consider branding your logo on: stationary items, clothing, coffee mugs, bags, mouse pads etc. You can design customized items online on sites like merchsmith.com->Choose items->Select tem->Design and Add->Image->Upload Design->Select file->Right click on processed image- Save as all file types or jpeg. For example: VNBCC