Question
How you will manipulate the International marketing mix (4 Ps) in successfully launching a Samsung inexpensive phone in India. For your Communication / promotion program,
How you will manipulate the International marketing mix (4 Ps) in successfully launching a Samsung inexpensive phone in India. For your Communication / promotion program, include the following:
- Tagline for the global promotional campaign
- Communication Objectives (SMART)
- Plan to implement an IMC Model
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Quality Management for Organizational Excellence Introduction to Total Quality
Authors: David L. Goetsch, Stanley Davis
8th edition
133791858, 978-0133791853
