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How you will manipulate the International marketing mix (4 Ps) in successfully launching a Samsung inexpensive phone in India. For your Communication / promotion program,

How you will manipulate the International marketing mix (4 Ps) in successfully launching a Samsung inexpensive phone in India. For your Communication / promotion program, include the following:

Tagline for the global promotional campaign
Communication Objectives (SMART)
Plan to implement an IMC Model

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