How you will market your product/service

 

In this section, explain the marketing and advertising tactics you plan to use. 

Advertising may include:

·        Online

·        Print

·        Radio

·        Cable television

·        Out-of-home

Which media will you advertise in, why and how often? 

Marketing may include: 

·        Business website

·        Social media marketing

·        Email marketing

·        Mobile marketing

·        Search engine optimization

·        Content marketing

·        Print marketing materials (brochures, flyers, business cards)

·        Public relations

·        Trade shows

·        Networking

·        Word-of-mouth

·        Referrals

What image do you want to project for your business brand? 

What design elements will you use to market your business? (This includes your logo, signage and interior design.) Explain how they'll support your brand. 

 

2.   Promotional budget 

 

How much do you plan to spend on the marketing and advertising outreach above:

·        Before startup (These numbers will go into your startup budget)

·        On an ongoing basis (These numbers will go into your operating plan budget)