However, just because the industry has a good and understandable reason as to why they are wanting to use facial recognition software in their stores, it does not mean they should be able to do so without regulations. One of the biggest issues with the use of facial recognition software to catch shoplifter is how the technology is disproportionately affecting people of color and minorities, by wrongly identifying them more often compared to white men. According to The New York Times, \"when the person in the photo is a white man, the software is right 99 percent of the time.\" (Lohr, 1)However, that rate decreases when it comes to people of color, for example, in the same article, it is pointed out that gender is misidentified 35 percent in a photo