However skillful we are with framing, at times we are apt to go off message. That is, under stress and in times of crisis, we may fail to communicate our best thoughts, self-image or regard for others. Leaders are especially vulnerable to go off message when meeting the press. Reporters are seeking a story of dramatic interest for the public. If a leader is not properly prepared for such moments, the leaders failure may become the story. Press encounters require delicate framing and human sensitivity. As such, they provide excellent opportunities to learn about the art of framing in highly pressurized situations. To begin your case study, select a televised press conference that involves a business, charity or political leader. The kind of conference to select is illustrated by Fairhursts (pp. 2-14) discussion of Robert E. Murrays response to a Utah mine crisis. Consider as well her discussion of Hillary Clintons Pakistan encounter (pp. 127-131). View the selected conference and, where possible, obtain a transcript. Write a 5-7 page evaluation on how well the leader communicated his or her message, image and relationship to an audience.