HOWTIcesca VTO CUSTUS. CURSUS members True False QUESTION 78 Items with lower markups may be profitable if the stockturn is higher True False QUESTION 79 Penetration pricing policy is offering products at an initial low price with the intention of raising the price after a short time True False QUESTION 80 Marketing strategles and plans that the marketing manager recommends are more likely to be accepted-and then successfuy implemented the links between marketing and other functional areas have been carefully considered from the outset True False In planning a new strategy or reorganization, it's important to keep in mind that each change may require several other changes, and each change may take time, True False QUESTION 74 Marketing managers use performance Indexes to compare what did happen with what ought to have happened. True False QUESTION 75 A target return objective sets a specific level of profit as an objective True O False QUESTION 76 As output increases, a firm's average fixed cost probably will go down True False True ket segment might buy False QUESTION 70 A firm's total cost increases only when its variable cost increases True False QUESTION 71 Penetration pricing policies are most often used with products that have elastic demand, True False QUESTION 72 When comparing the figures for market potential and sales forecast for the same market segment, the sales forecast figure should always be larger True False Balt pricing is used to attract customers into the store with a low price hoping they will purchase a higher priced product True False QUESTION 66 A markup is the dollar amount added to the cost of products to get the selling price. True False QUESTION 67 Afirm's average fixed cost increases as its output increases True False QUESTION 68 When Total Revenue is greater than Total Cost, a company is realizing a loss in profits, True False QUESTION 61 If price increases and revenue increases, demand is said to be elastic True False QUESTION 62 Availability of substitutions and competition are factors that affect elasticity of demand. True O False QUESTION 63 Introductory price means setting a high initial price on a product when it is introduced to see how much consumers are willing to pay for it True False QUESTION 64 When customers have substitute ways of meeting a need, they are likely to be more price sensitive. True False