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HP and Microsoft have had a 25 years partnership allowing each company to build competitive market advantages. The companies share technology, engineering and marketing resources
HP and Microsoft have had a 25 years partnership allowing each company to build competitive market advantages. The companies share technology, engineering and marketing resources to create and promote solutions based on industry-standard computing platforms that help solve some of the most challenging IT problems. Under this arrangement, however, the companies don't share costs, risks, or management.
HP and Microsoft's arrangement is an example of ____________________.
a. | Indirect exporting | |
b. | Foreign subsidiary | |
c. | Licensing | |
d. | Strategic Alliance | |
e. | Joint Venture |
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