HP Concerns

HP is one of the pioneers in computers, workstations, and printers manufacturing. When HP expected to expand their market to the Asia-Pacific region with 5 new online stores, they came to a realization that the new online platform must support multiple HP stores on a global scale. In order to win the heart of potential customers, from individual shoppers to small businesses in new regions, HP Asia needed to deliver localized experiences across multiple geographies. However, this mission might be quite challenging when theyre a huge, multinational technology company. More than that, the HP team also wished for controlling omnichannel, project management and customer relationship management (CRM) in one place, which required a comprehensive online platform to support.

Solution

Magento Commerce became HP Asia-Pacifics first choice to deliver the true taste of local experience that could attract potential customers from different backgrounds. Thanks to Magento Commerce, HP was able to create several new online stores across different regions and countries that are equipped with an exclusive set of content management, payments processing, and language translation functionality.

Results

HP has utilized Magento Commerce to expand their online business to 5 different countries. 23% of customers decided to make a purchase online rather than going to in-person stores, and an excellent user experience is recorded both from online shoppers and HP Asia-Pacific employees.

QUESTIONS:

1. How important was the e-commerce system for HP Inc.?

2. What future benefits can you think of if HP Inc. continues to use the solution they implemented in their business?

3. What risks does HP Inc. need to consider in implementing an e-commerce system in their business?

4. Comment on HP Inc.s solution on their business concern.