HRM 4111 Assignment 2 - Recruitment Strategy (15%)

This assignment relates to the following Course Learning Requirements:

CLR #1 - Link recruitment and selection theories and best practices within an organization to a recruitment and selection plan in both individual and team settings

CLR #2 - Build employee recruiting theories and strategies into the design of a recruitment strategy.

Objective of this Assignment: To demonstrate the role of a senior HR leader in championing a recruitment and selection strategy and the importance of employer branding in strategic recruitment.

Instructions:

Step 1: Review the case incident below.

You are the lead HR professional for an organization that has experienced significant and continuous growth over the last 5 years. You did not have any difficulties filling vacancies in the first four years of operation.However, over the last 12 months it is becoming more and more difficult to source talent. Your recruitment needs are going to continue to increase and you are growing concerned about the situation. A talent shortage is only part of the issue. You have done some research and you believe there are two additional issues at play that are directly impacting your ability to recruit employees:

1. The organization has not put any effort in developing an overall recruitment strategy. Until recently, hiring was successful through word-of-mouth tactics from current and formal employees which worked well for the first several years.
2. Your research shows very low employer ratings on both Glassdoor and Indeed websites.

Step 2:

1. Assume your audience is the executive of the company.
2. Prepare a business case by creating a maximum 15 minute recorded presentation using Screencast or Vimeo which allows you to capture your screen which is showing your presentation and your voice only. You so not need to be on camera. Only submitting a recording of audio only is not a complete assignment.
   • Instructions for this are included in the LMS and entitled "Using Screen Cast-O-Matic or Vimeo Instructions".
3. The material presented must directly address the benefits of a recruitment and selection strategy and the impact of employer branding.
4. Include 1-2 direct quotes from the course learning materials, and 4 - 6 additional points from external sources that analyze the direct quotes and explain how the evidence supports your viewpoint.

1. Your business case should include the following:
2. A brief summary of the issues and your viewpoint on the importance of adopting a recruitment strategy that is holistic in nature, rather than continuing to focus on individual hires as needed.
3. Potential risks to the organization in the form of a risk analysis (simply discuss the risks to the organization);
4. Your recommendation with rationale for wanting to develop an employer brand.
5. The general steps you will take to develop the brand.
6. What you will do to mitigate any further damage that could potentially result from the negative reviews that currently reside online.
7. How you will communicate your approved plan to the rest of the management team, and the company at large?

Step 3: The assignment will be graded using the rubric on pages 3 and 4.

1. Add a title to the beginning of your recording with the name of your report, your name, and the course name.
2. Add a final 'credits' screen which includes a list of your references. Cite all your sources of information using APA formatting. Remember, personal communications from a professional in the field count as a reference source.
3. Presentation is a maximum of 15 minutes. Only the link to your presentation is required for submission. No other documents should be submitted.

Tip: Tackle this assignment as if you are presenting in person. The difference is that you are recording your presentation on your screen and recording your audio as you present.

Assignment Grading Rubric (15%)

Criteria	Excellent 80-100%	Good 50-79%	Requires Improvement <50%	Points
Assignment Quality	All information offered is accurate All views are clearly expressed and well explained Contains original ideas, connections or applications	Most information offered is accurate Most views are clearly expressed and explained Contains mainly original ideas, connections or applications	Some or no accurate information offered Views are rarely or never clear and require further explanation Many non- original ideas, or unclear connections or applications	/6
Comments
Assignment Knowledge and Skills Demonstration	The assignment content demonstrates an exceptional understanding of the benefits of a recruitment and selection strategy and the importance of an employment brand All ideas are clearly developed, organized logically, and connected with effective transitions Explores ideas, supports points fully using a balance of evidence, uses effective reasoning to make useful distinctions All relevant course and topic links are made	The assignment content demonstrates a good understanding of the benefits of a recruitment and selection strategy and the importance of an employment brand Some unified and coherent ideas are developed with effective transitions Supports most ideas with effective examples, and/or references, and details, makes key distinctions Most relevant course and topic links are made	The assignment content demonstrates some understanding of the benefits of a recruitment and selection strategy and the importance of an employment brand Develops and organizes ideas that are not necessarily connected. Some ideas seem illogical and/or unrelated Presents ideas in general terms, most ideas are inconsistent/unsupported, and reasoning is flawed or unclear Some or no relevant course and topic links are made	/6
Comments
Assignment Structure	Formatted as per assignment details Structure and format enhances delivery of the information Clear language is used which leads to easy readability Correct grammar and spelling is consistently used No issues with APA using citations or references.	Formatted as per assignment details in most components Structure and format fits well with the delivery of the information Mostly clear language is used with minor readability issues Few or no spelling and/or grammatical errors Minor issues with APA citations or references	Formatting has not been followed Structure and format is unclear and impedes delivery of the information Language used is often unclear which impedes readability Many spelling and grammatical errors Incorrect use of APA formatting for citations and references[1]	/3
Comments
Total Points				/15

[1]If there is evidence of missing citations or references, this could constitute plagiarism and will receive a grade of '0'. The regulations of academic dishonesty will apply.