HRM Social Linkedin Learning: Today's Corporate Training Center As more and more employees communicate on social media and mobile devices, they grow used to shoving a quick sentence, headline, photo, or funny picture. They read small screens in short bursts of attention, They expect to find intwer's quickly and conveniently. And the sources they trust the most may not be professionals in institutions, but their friends and networks with shared values and concerns. This pattern of behavior is affecting the way employees want to learn. They aren't patient enough to study a book or take notes in an all-day seminar They would rather ask a question and find the answer in a video or even check out a bit of advice from a speaker with a well-known persona. Companies are responding with short learning modules that individuals can locate online when they are interested and feel they have a few minutes for learning. Some large businesses have built libraries of lessons for their own people. And recently, the business on ented social media ute Linkedin has built its own version, which it hopes will appeal to workers in many organizations. Linkedin's venture, caled Like din Learning, contains thousands of video bitted courses in several languages. The topics include technical skills such as marketing with social media and using various kinds of softwire, as well as soft skills such as communication and time management. in addition to making these courses available, Linkedin will use data gathered from its members to recommend courses on skills relevant to members' cancers. For more general recommendations, Linkedin has also compled playlists of courses on career themes such as starting a small business of retaining employees. Jeff Weiner, Linkedin's CFO, describes the videos as high-quality content that will help the company fulfill its vision of "connecting people to opportunity" by giving them the knowledge they need for career BUCCHIL Questions 1. Why might an employer encourage its people to take advantage of learning on a social-media site like Linkedin? 2. Why might an employer prefer that its people rely more on learning from resources provided by the employer