https://drive.google.com/file/d/1v4QkdX0C1LJlzv6CWNYry9Uyo1BXN4jX/view?usp=drivesdk

2500words for 3 pages

Question: Using the above site article to answer the following question;

Its now 2021, how should Uala change its marketing strategy to compete going forward?"

Emphasis should be relied on Framework for marketing strategy formulation"

strategy to compete going forward?" Emphasis should be relied on Framework for marketing strategy formulation' IN1763 INSEAD The Business School for the World' Case Study Uala's "Tech and Touch" Customer Strategy: A Fintech David vs. the Goliaths of the Financial Services Industry in Latin America abon O Use outside these parameters is a copyright or use only in the course BUS 3430 Integrated Cases in Marketing at University of Prince Edward island taught by Bitan Thompson uala 06/2021-6677 This case study was written by David Dubois, Associate Professor of Marketing at INSEAD, It is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. The author wishes to thank Pierpaolo Barbieri, Maia Eliscovich Sigal, Manuel Franck, Martin Bellocq. Marcelo Morales Rins, Andres R. Ledermann for their time and input as well as Agustin Bastion (MBA 20J), Hazel Hamelin, Annie Peshkam and Stevan Jito Suwiko for their helping to develop the case, Extra teaching materials are available at btips://publishing insead.edu/case.uala