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https://hbr.org/2015/06/a-better-way-to-map-brand-strategy What are the main points of this articles? And discuss another 2 articles that are similar or have similar concepts to the one above.
https://hbr.org/2015/06/a-better-way-to-map-brand-strategy
What are the main points of this articles? And discuss another 2 articles that are similar or have similar concepts to the one above.
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
