https://link.springer.com/chapter/10.1007/978-3-030-13020-6_20

Read the Case Study 'Using Social Marketing to Increase Bicycle Ridership to Major Events in Vancouver, Canada'

then use it to help with the question

Develop a SMART goal for BEST if it were to introduce a similar initiative for residents of the Wollongong City Council area (or a local council area nearby to where you currently reside). Identify and explain a social marketing positioning strategy that could be used to achieve this SMART goal.