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1. Do you follow any influencers/spokes people on social media?

____ YES _____UNSURE ____ NO (Skip to Question #9)

2. Which social media platform(s) do you follow influencers/spokes people on? Select all that apply.

(1) Facebook

(2) Instagram

(3) LinkedIn

(4) Twitter

(5) TikTok

(6) Other

3. On a scale from 1-5, how much do you value the recommendations of brand ambassadors (individuals hired to promote a company)? (Select one, 5 = highly trusted)

(1)

(2)

(3)

(4)

(5)

4. How do you engage with sponsored content that influencers/spokes people post on social media? Select all that apply.

(1) Like the post

(2) Comment on the post

(3) Share the post

(4) Follow the sponsor

(5) Turn on notifications for the sponsor

Question to answer:

Analyze the data collected. Create tables for the results obtained. You have to make sure that you have the following components at this stage:

1.Sample Summary:You need to have basic summary statistics for your sample. These will include:

a.Frequencies for the "nominal" or "ordinal" scales (e.g. gender).

b.Means and standard deviation for the "interval" or "ratio" scales (e.g. age).

Relevant Analyses:Make sure that you relate your analysis AND your conclusions to the research problems.This is the most important part of your research project.

Presentation and Interpretation of Findings:You need to present your results in a clear and concise manner. This may mean use of figures, graphs, or tables. Your presentations of your most important results and your interpretation of these results are critical