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https://lms.aub.edu.lb/pluginfile.php/1603932/mod_assign/introattachment/0/Longchamp%20Case.pdf?forcedownload=1 What do you think of Longchamp's aspiration to move the brand upmarket, Is it the right decision? Should Longchamp extend its brand further?Why or

https://lms.aub.edu.lb/pluginfile.php/1603932/mod_assign/introattachment/0/Longchamp%20Case.pdf?forcedownload=1

  1. What do you think of Longchamp's aspiration to move the brand upmarket, Is it the right decision?
  2. Should Longchamp extend its brand further?Why or Why not?

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