(https://openstax.org/l/1) 53J&JCredo) to learn more.

1) In its corporate credo, Johnson & Johnson identifies multiple stakeholders: users of its products

(output), employees (input), employees' families (diffused linkage), and the government (enabling

linkage). Applying Grunig and Hunt's theory, do you believe Johnson & Johnson acted as an

enlightened company that includes and communicates with a variety of publics?

2) U.S. business leaders are often accused of acting on a short-term obsession with profitability at the expense of the long-term interests of their corporation. Which aspects of the Tylenol crisis

demonstrate a short-term perspective? Which show the value of a longer-term perspective?

3) Does the use of CAFOs compromise Ben and Jerry's mission? Why or why not?

4) Has the growth of Ben and Jerry's contributed to any form of greenwashing by the parent company, Unilever? If so, how?