https://sandiegozoowildlifealliance.org/

The San Diego Zoological Society is one organization that has been quite successful in its approach to setting objectives for the IMC program. Using the following website for reference, answer the following questions:

1. How do you think website marketing fits into the San Deigo Zoological Society's objective-based promotional strategy?

2. Discuss the different ways in which this site is being used - and could be used - to execute the various aspects of its IMC program. Be sure to addressall areas, including but not limited to advertising, sales promotion, public relations; cause marketing/corporate sponsorships/events underwriting; and group sales.

3. Building on your response to these questions, discuss the critical link between setting objectives and selecting appropriate media for the various aspects of the IMC program.