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https://services.hbsp.harvard.edu/api/courses/770737/items/KE1157-PDF-ENG/sclinks/3b2f444c42dafd3ee96df1efee30dc04 In the end, Mark-Hans Richer has decided to discontinue the Buell brand (option 5). Please discuss why he made this decision by identifying and
https://services.hbsp.harvard.edu/api/courses/770737/items/KE1157-PDF-ENG/sclinks/3b2f444c42dafd3ee96df1efee30dc04
In the end, Mark-Hans Richer has decided to discontinue the Buell brand (option 5). Please discuss why he made this decision by identifying and discussing the advantages and disadvantages of each of the five proposed options. Please include branding theories/concepts/models that you have learned in the unit when discussing the advantages and disadvantages of each option.
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
