https://www.abc.net.au/news/2019-10-27/why-you-might-struggle-to-buy-japanese-beer-in-south-korea/11603138?section=business

Each leader asks the class to:

1.Identify one concept

2.Provide a definition for the concept

3.Discuss how marketing is perceived by the: brand,host government, consumersand ,competitors in the overseas market(choose only two of the four stakeholders)

provide 3 questions to be answere by students