https://www.brandwatch.com/blog/market-research-methods

• Choose two research techniques/methods discussed in the article referenced above and then research real examples of where both techniques helped improve marketing success. For each example, indicate why the process utilized quantitative data or qualitative data (primary) or was centered on existing data (secondary). The company examples can be from your workplace or from a review of articles in the UOP library. Please include screenshots to enhance your post.