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https://www.bu.edu/bhr/2018/10/31/airbnb-and-the-hotel-industry-the-past-present-and-future-of-sales-marketing-branding-and-revenue-management/ After read the case study attached on the link about Airbnb you should answer the following questions: 1. Who is Airbnb's competition? Should the

https://www.bu.edu/bhr/2018/10/31/airbnb-and-the-hotel-industry-the-past-present-and-future-of-sales-marketing-branding-and-revenue-management/

After read the case study attached on the link about Airbnb you should answer the following questions:

1. Who is Airbnb's competition? Should the competition be worried? Provide examples.

2. What are the wants and needs of consumers in terms of lodging? What are the new trends?

3. How are hotels/competitors adapting to complete with Airbnb?

4. What is Airbnb's experiential value proposition? Include examples.

5. What is happening with Airbnb currently (2020-2021)?

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