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https://www.businessinsider.com/starbucks-hedges-coffee-prices-taking-a-cue-from-airlines-2021-7 Have a look at this article, and could you help inform me which marketing concepts Starbucks should use and why?

https://www.businessinsider.com/starbucks-hedges-coffee-prices-taking-a-cue-from-airlines-2021-7

Have a look at this article, and could you help inform me which marketing concepts Starbucks should use and why?

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