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Read the CIO article on the Big,Bad Burger, how did BI influence the strategy and tactical choices of CKE? https://www.cio.com/article/2439016/the-brain-behind-the-big--bad-burger-and-other-tales-of-business-intelligence.html

Read the CIO article on the Big,Bad Burger, how did BI influence the strategy and tactical choices of CKE?

https://www.cio.com/article/2439016/the-brain-behind-the-big--bad-burger-and-other-tales-of-business-intelligence.html

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It was during November 15 2004 when Jeff Chasney the CIO and Executive Vice President of CKE restaurants decided to launch the Monster Thickburger at ... blur-text-image

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