Question
https://www.coursehero.com/u/file/18224133/Its-a-New-Day/#/question In the case study contained in he link attached above, I want to get expert answer to the question: What factors should drive the
https://www.coursehero.com/u/file/18224133/Its-a-New-Day/#/question
In the case study contained in he link attached above, I want to get expert answer to the question:
"What factors should drive the allocation mix (traditional vs. digital)? Product? Industry? Customers? Campaign goals? How do these factors influence the choice of media budget?"
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
