Question
https://www.foxnews.com/media/cnn-airport-network-shutting-down-twitter-rejoices 1. What did you learn about marketing from this article? Specifically, how does this article illustrate place (distribution) strategies in the marketplace? 2. What
https://www.foxnews.com/media/cnn-airport-network-shutting-down-twitter-rejoices
1. What did you learn aboutmarketing from this article? Specifically, how does this article illustrateplace (distribution) strategiesin the marketplace?
2. What type of channel member is CNN? What type of channel members do the airports represent?
3. How would you characterize the channel structure in which CNN operates?
4. How does CNN's exodus from the airport network change its level of distribution intensity?
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
