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https://www.ft.com/content/c38a6a78-44c2-11e9-b83b-0c525dad548f What is the problem in this case? Which target markets are Formula E aiming at? How is Formula E competing in the world of

https://www.ft.com/content/c38a6a78-44c2-11e9-b83b-0c525dad548f

What is the problem in this case?

Which target markets are Formula E aiming at?

How is Formula E competing in the world of motorsport?

How does Formula E use digital media in its marketing mix?

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