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https://www.ispot.tv/ Links to an external site. Do you believe the motivation of the archetype is accurately categorized? Why or why not? Does the content created
https://www.ispot.tv/Links to an external site.
- Do you believe the motivation of the archetype is accurately categorized? Why or why not?
- Does the content created by the brand fit the personality traits? Why or why not? Give at least two examples?
- Do you think the archetype and the content created help's the Hero on the consumer journey?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
