Question
https://www.nbcnews.com/news/us-news/ceiling-fans-sold-home-depot-recalled-after-blades-detach-n1252425 What did you learn about marketing and Integrated Marketing Communications (IMC) from this article? More specifically, which IMC element of Home Depot's IMC program
https://www.nbcnews.com/news/us-news/ceiling-fans-sold-home-depot-recalled-after-blades-detach-n1252425
What did you learn aboutmarketing and Integrated Marketing Communications (IMC) from this article? More specifically, which IMC element of Home Depot's IMC program is most directly affected by this product recall? What does this product recall illustrate about the strengths/weaknesses of public relations/publicity?
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
