https://www.pure.ed.ac.uk/ws/portalfiles/portal/23567920/Quattrone_MTV_2016_Management_Accounting_goes_digital.pdf

The author in the article has raised his concerns that big data will make management accountants take wrong decisions much more quickly than before. By referring to the discussions provided in the article, identify four reasons why the author of the article thinks management accountants will take wrong decisions much more quickly in a big data arena (use 4 dot points)