https://www.redbox.com/

Redbox initially had difficulty partnering with retailers, so it sought out a business partner, Coinstar, that already had established relationships with retailers across the country. Redbox's business strategy focuses on success at every step. For example, the company first focused on making a single kiosk profitable, then moved to a region of kiosks, and finally expanded to the rest of the country. The key is to succeed at one step before moving on to the next one.

Redbox is a technology intensive business. Each kiosk has more than 800 components that are required to identify and vend the selected DVD. The company also maintains a diverse workforce that mirrors its customer base. It feels it learns about its diverse customers through its diverse workforce. While the company was not profitable in the first two years due to the capital intensive nature of the inventory, it has emerged as America's number one video rental business.

How does Redbox influence the decision of a potential retail partner to host a kiosk at its location?