https://www.salaamgateway.com/story/state-of-the-global-islamic-economy-report-201819-islamic-economy-marks-steady-growth

A report by Thomson Reuters and Dinar Standard estimated that the global halal economy will hit $3 trillion in 2023. Using relevant example, illustrate how a foreign marketer targeting halal market(s) can integrate the knowledge of product component model and characteristics of innovations in product adaptation decisions.