https://www.ted.com/talks/melinda_gates_what_nonprofits_can_learn_from_coca_cola?language=en

Melinda Gates discusses three business practices of Coca-Cola that nonprofit organizations can adopt to improve performance. Gates (2010) suggests that nonprofits could exploit the successful practices of for-profits to better achieve the nonprofit's mission.

Discuss a successful idea/practice used by for-profit organizations that nonprofits could use to help achieve their strategy. You might consider an idea from this course such as customer profitability analysis, the balanced scorecard, probability analysis, risk mitigation, etc. Alternatively, you may consider a completely different idea. In your discussion, include at least two measures that a nonprofit could track to help monitor whether the idea/practice is being implemented successfully. For instance, in her video, Gates (2010) discusses how marketing can play a key role in helping increase people's knowledge about health issues. Nonprofit organizations might monitor whether marketing efforts are successful in terms of educating the public about health via measures such as the number of households exposed to the marketing message, and/or the percentage of positive responses related to the marketing message on a survey. In your response, you can refer to the practices of a specific company or discuss for-profit practices in general.