Question
https://www.thedrum.com/news/2020/08/13/you-get-2-seconds-engage-consumers-online-mars-neuroscientist-shares-key-findings What did you learn about marketing from this article? Marketing research ? What specific data collection techniques were described? Do theneuroscience studies conducted by
https://www.thedrum.com/news/2020/08/13/you-get-2-seconds-engage-consumers-online-mars-neuroscientist-shares-key-findings
What did you learn aboutmarketingfrom this article?Marketing research?
What specificdata collectiontechniques were described?
Do theneuroscience studies conducted by Mars representprimary researchorsecondary research?
How will this research inform decision making by Mars?
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
