https://www.vatc.org/research/economicimpact/

https://gov.texas.gov/travel-texas

1. What types of marketing do destinations like Virginia and Texas engage in? Who are they marketing to? What do they want to achieve as a result of their marketing? Be specific and provide a detailed answer.

2. Marketing is an investment, not an expense. This means there is a positive financial return on the marketing investment. The destination marketing is done by Virginia, Texas, and many other places are very costly. How do they achieve a positive ROI (return on investment). Your answer must be clear and specific.