https://www.volleyballshop.com.au/

Reach: Grow your audience

• A social media campaign plan to promote the right content to the right people

Please detail the plan as much as possible.

Extra info: lCurrent website's Business performance

1. Currently revenue($220,592)-Annual revenue($378,158)-Growth revenue Target( $94,540)

2. Currently e-commerce conversion rate(2.76%)-industry e-commerce conversion rate(2.35%)

3. The number of transactions using coupons and campaigns is 0

lBest-selling product analysis& insight

1. The best-selling products are ball products

2. Mikasa is the best-selling brand (but the website does not have a dedicated category)

lAudience analysis

1. the age of volleyballshop's customers is mainly 18-24 years old (35% share) and 25-34 years old (30% share)

2. female users only accounts for 38.4% of the total users

3. volleyballshop's customers are more interested in Value shopping, Media and Technology