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https://www.wsj.com/articles/ge-healthcare-makes-push-into-artificial-intelligence-136cb509 Read the Reply. 3. Using the resource-based view of the firm, how would you analyze the business strategy of GE HealthCare for entering this

https://www.wsj.com/articles/ge-healthcare-makes-push-into-artificial-intelligence-136cb509

Read the Reply.

3. Using the resource-based view of the firm, how would you analyze the business strategy of GE HealthCare for entering this segment? Which firm-specific resources and capabilities can GE HealthCare leverage?

4. How can it leverage these resources and capabilities in actual practice? What is the key differentiating feature that GE HealthCare has to develop beyond just the brand name? In its sales pitch, what can GE HealthCare offer that Google and Amazon cannot?

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