Question
https://www.youtube.com/watch?time_continue=3&v=1OH8Dei4-YU&feature=emb_title 1. Nivea is an example of a glocal company, in other words, Nivea represents both a high degree of market responsiveness and global coordination/integration'
https://www.youtube.com/watch?time_continue=3&v=1OH8Dei4-YU&feature=emb_title
1. Nivea is an example of a glocal company, in other words, Nivea represents both a high degree of "market responsiveness and global coordination/integration' Which degree of market responsiveness and global coordination/integration does Nivea represent?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
