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https://www.youtube.com/watch?v=bbGTYO-C-gU. Using the frameworks from the text and the online lesson, why is rivalry so intense between these two companies? Given what we know about

https://www.youtube.com/watch?v=bbGTYO-C-gU.

  1. Using the frameworks from the text and the online lesson, why is rivalry so intense between these two companies?
  2. Given what we know about Coke and Pepsi's capabilities, assumptions and strategy, why is each rival quick to respond to any competitive moves?

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