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https://www.youtube.com/watch?v=bbGTYO-C-gU. Using the frameworks from the text and the online lesson, why is rivalry so intense between these two companies? Given what we know about
https://www.youtube.com/watch?v=bbGTYO-C-gU.
- Using the frameworks from the text and the online lesson, why is rivalry so intense between these two companies?
- Given what we know about Coke and Pepsi's capabilities, assumptions and strategy, why is each rival quick to respond to any competitive moves?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
