Question
(https://www.youtube.com/watch?v=eOMhOjgNd7Q) The link to the Coca-Cola ad My question: Describe the advertisement? What is the surface meaning of the ad? What do you think is
(https://www.youtube.com/watch?v=eOMhOjgNd7Q) The link to the Coca-Cola ad
My question: Describe the advertisement?
What is the surface meaning of the ad?
What do you think is the advertiser's intended meaning?
( Using academic terminology to answer and analyze, give as much as the details in each three-question)
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
