Question
https://www.youtube.com/watch?v=jeQ7C4JLpug 1. Based on the above video, how would you compare the benefits and limitations of simulated test marketing versus experimental research based on observed
https://www.youtube.com/watch?v=jeQ7C4JLpug
1. Based on the above video, how would you compare the benefits and limitations of simulated test marketing versus experimental research based on observed data?
2. Briefly explain the following terms and provide at least one example of how each term applies specifically to marketing research:
- Experimental treatments
- Manipulation
- Extraneous variable
- Selection bias
- Randomization
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Managing Controlling and Improving Quality
Authors: Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund
1st edition
471697915, 978-0471697916
