Question
https://www.youtube.com/watch?v=koPmuEyP3a0 https://www.youtube.com/watch?v=Bsok2_4kkls https://www.youtube.com/watch?v=E0_CQ4I5T8k https://www.youtube.com/watch?v=7SntmvEj6Eg https://www.youtube.com/watch?v=mmLHvOgKta4 After watching these videos, does Gillette typically use peripheral or central routes of persuasion, and why? Explain your answer. Refers
https://www.youtube.com/watch?v=koPmuEyP3a0
https://www.youtube.com/watch?v=Bsok2_4kkls
https://www.youtube.com/watch?v=E0_CQ4I5T8k
https://www.youtube.com/watch?v=7SntmvEj6Eg
https://www.youtube.com/watch?v=mmLHvOgKta4
- After watching these videos, does Gillette typically use peripheral or central routes of persuasion, and why? Explain your answer.
- Refers to videos above, what purchase motivation(s) do you think Gillette ads try to highlight? Provide six examples of purchase motivations (both negative and positive motives) for Gillette razors .Explain your answer.
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Contemporary Business
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
1st Canadian Edition
978-1118161739, 1118161734
