https://www.youtube.com/watch?v=O5YuE1k_mo4(Links to an external site.)

• Based on chapter 3 in the textbook Governance and Policy in Sports Organization, 5th edition; what is highlighted in this real-world example of Marquette's strategic planning video, identifying the key elements needed in an effective strategic plan.
• What problem(s) is Marquette looking to address with its strategic plan?
• Relative to the strategic planning process, what was your most significant takeaway from the video?