https://www.youtube.com/watch?v=sQKHFr_8YGU 1) What is notable about the team of employees at Ikea headquarters? How do you think the composition of their team contributes to the success of their new product development process? 2) Beyond this team, what other stakeholders are involved in ensuring that the principals of Democratic Design are upheld? In other words, who else does Ikea work with in developing new products? 3) Looking at the adoption curve, which group of consumers is most likely to purchase IKEA products (1) innovators/ early adopters, (2) the early majority, (3) the late majority, or (4) laggards? 4) Create a target market profile for an IKEA customer using geographic, demographic, psychographic, and behavioural descriptors. 5) What issues do you think Ikea faces in terms of managing their product mix? Week 9