Question
https://www.youtube.com/watch?v=tGOeM4nB1Ys (WATCH VIDEO BEFORE ANSWERING QUESTIONS) After viewing this commercial, explain why you believe that product placement is a good way to enhance a firm's
https://www.youtube.com/watch?v=tGOeM4nB1Ys (WATCH VIDEO BEFORE ANSWERING QUESTIONS)
After viewing this commercial, explain why you believe that product placement is a good way to enhance a firm's integrated marketing communications strategy?
Why would a company pay such a large amount of money to have their products featured in movies or commercials? Why do you think product placement has gained in importance?
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
