https://www.youtube.com/watch?v=WlUvQkW4B1k&feature=youtu.be

D - Is this unique - how creative or differentiating is this ad?

R- What meanings might consumers ascribe to this ad - is this a brand they should seriously consider?

I - How well might the messaging of this ad be integrated into a compelling communications program?

V - What is the potential short-term and long-term value?

E - Does this ad satisfy high or low standards - what is your assessment of the quality?

Who is the target audience, and in what ways might this ad influence their thoughts about the Carl's Jr. brand?